Do you wish to work in modeling? Become Our Face!
We still look for models and hostesses!

I am interested in modeling, photography, advertising or film. What should I do?

Complete the application form on our website. We will contact you by email within four weeks of receiving your application.

What happens after I submit the form?

We will contact you by email and invite you to a meeting or casting.

What should I expect at the meeting or casting?

You will receive full information about a possible collaboration. The meeting is for information only.

Is there a charge for the casting?

The casting is free of charge.

Do I have a chance if I do not have a model’s height or measurements?

LB Models also selects applicants for advertising, film and casting projects where height and measurements are not a requirement. Photography does not have the same height requirements as runway modeling.

I have read that an interested agency should cover a model’s initial costs, such as a photographic portfolio or choreography. Is that true?

Every agency has its own terms and requirements, depending on its contracts. In the arrangement described, you would be offered an exclusive contract. In my view, this benefits the agency rather than you. I have discussed this many times with models who signed such a contract. They told me that, had they known what it involved, they would never have signed it. Although not having to invest anything initially seemed attractive, they would ultimately have preferred to invest in themselves and remain independent rather than be tied to the agency. Any investment you make is an investment in yourself. You are doing it for your own benefit.

I have read various reviews online. Can I trust them?

From my own experience, I know that the internet contains a great deal of inaccurate or distorted information. Always use your own judgement. If reviews matter to you, here are testimonials from our clients, female and male models and new faces. We regard these as a reliable source: each includes a name, photograph and text written by the person concerned.

How can I recognise a good, reputable agency? I have had a bad experience before and do not want to be misled again.

There are good agencies and bad ones, as in any industry. How the agency treats you is very important. Do you feel comfortable at the interview? Do they do what they say they will? A reputable company provides full information about a possible collaboration from the outset. Everything you are told should also appear in the contracts. The contract is what matters. A promise that you will become a star immediately after signing may sound appealing, but the reality is often different.

Is it a problem if I do not have professional photographs?

Quite the opposite: we need photographs that show what you actually look like.

If I am under 18, can my legal guardian or another adult family member attend the casting?

The casting takes place in a meeting room, with a place at the table and refreshments for each applicant. Places are very limited, so we ask parents or relatives to wait nearby. For example, they can visit the Divadelní café in the Fénix passage. If we are interested in working with you, the next meeting takes place in our office and your legal guardian must attend with you.

Do you also work with children?

If you are 13 or older, you can contact us. Complete the application form on our website. We will contact you by email within four weeks of receiving it.

Linda Chára
Director

Oscar Wilde once wrote that beauty “needs no explanation”. The world of modeling continues to evolve and has long looked beyond height, weight and measurements alone. If you have something distinctive, a charismatic presence and the ability to engage people, you may have something to offer.

What does modeling involve?

Modeling includes more than walking the runway. Photographic modeling can involve advertising shoots or photographs of clothing and cosmetics for fashion catalogs and magazines. It is varied work that calls for confident posing, a graceful walk and elegant movement. Agencies look for people who can represent a brand and show its clothing or beauty products to advantage.

Modeling is real work, and it can be harder than it looks. There is considerable effort behind glamorous shows and beautiful photographs. In return, it can offer income and experience, the chance to see yourself in the media, attend prestigious events, travel, enjoy variety and meet new people.

Who do agencies look for?

Agencies work with both women and men, although women still make up the larger group. The people selected depend on fashion trends and each client’s requirements. Distinctive looks and personality matter. Successful models keep developing their skills, learning and following current trends. Persistence, patience, flexibility and the ability to respond to clients’ requirements are important.

Why not you?

You may be attracted to modeling but feel that you do not meet certain criteria. A creative photographer and make-up artist can help you present yourself, and the work extends well beyond runway shows. Photography, commercials and other projects can take you to interesting places. Many people never try because they fear disappointment. Giving it a try can be a valuable experience, and the range of people sought for different projects is broad.

If you are not a typical runway model, that does not rule out photographic work. Brands use catalogs and online campaigns to reach different audiences, creating opportunities for a variety of female and male models. A distinctive face may be suitable for a close-up of eyes or lips. Advertising photography does not have one universal requirement for height, size or age: each project calls for its own type of person.

Our agency works with models who meet traditional criteria and with people who fall outside them. The client’s brief is what matters. We work with fashion designers, magazines, cosmetics companies, luxury boutiques, and film and advertising agencies. We continue to seek new faces and expand our portfolio. If this work appeals to you, consider taking the first step.

What happens at a casting with our agency?

We begin by introducing the agency. Applicants then introduce themselves and share a few basic details. The casting lasts up to 45 minutes and has no more than 12 applicants. It is an information meeting without any obligation and is attended by the applicants themselves, rather than family members or friends.

An invitation does not guarantee that you will work with the agency. If an applicant is under 18 and we are interested in working together, their legal guardian is invited to a subsequent meeting.

Our castings are professional, with an emphasis on quality and individual attention. They take place in a meeting room, with a place at the table for each applicant. Attendance is by invitation and places are limited. Each participant receives detailed information during the meeting and takes away a written copy. Keeping the group small allows us to give everyone individual attention.

What should I wear?

We ask women to wear light make-up and preferably fitted clothing, such as a vest top and leggings. High heels should fit properly and be comfortable to walk in. Men should wear comfortable clothing that is not too loose.

What happens if I am selected?

If the agency selects you, you are added to our catalog. From the first week after signing a representation agreement, we send you job opportunities, castings and extra work by email. Current opportunities follow regularly each week throughout the agreement. We value long-term cooperation that benefits both sides.

We present your photographic portfolio to dozens of clients each month, both existing and new. You may also work with other agencies. You respond only to opportunities that interest you; we do not force you to take work or impose fines or penalties for declining it.

What is expected of you?

Looking after your appearance and presenting yourself professionally are part of the work. Clients look for models throughout the year, so being available and responding actively to the opportunities arranged by your agency matters. If you enjoy meeting people and taking care of your appearance, modeling may appeal to you.

With an established agency behind you

Finding clients is one of the hardest parts of modeling. An established agency can make that path easier. We have built a reputation and a broad, growing client base. Clients often select models from the professional photographs we prepare, reducing the need for repeated castings and meetings.

We arrange work and take care of its administration. Once the job agreement is signed, your responsibility is to arrive at the agreed place and time. Your fee is paid within 14 days.

A successful modeling career

Brands address different audiences, ages and genders. Modeling is therefore not limited to young women, and a career can continue for many years. Success and the number of bookings vary from person to person. Some assignments last a few hours, others several days. Most take place in Prague, but projects may also involve travel elsewhere in the Czech Republic or abroad.

As you gain experience and your initial nerves settle, you can enjoy the variety of the work more. We offer a professional environment and favourable working conditions without restricting you to our agency. Many models work only with us, but they are free to work with other agencies. Each agency offers different terms, so consider its reputation and conditions carefully.